From very early in my life I was in search of a purpose. I believe purpose is what helps one to evolve and grow. In business too without purpose we are like a traveller without a map. Purpose in business helps the organization to grow and not remain stagnant.

My experiences taught me that success is only momentary and often makes us a little overconfident. Therefore my request to the upcoming generation is “Don’t aim for success, instead explore on purpose”. 

The idea of business has been evolving from time to time. In addition to this,  customer preferences too have expanded. 

Customers today are in search of experiences and outcomes. They are not buying a product to just fulfil their want but also to satisfy their buying with a higher purpose, the need.

While associating their product with something bigger they get a mental satisfaction. Therefore purpose in business plays a huge role in building a connection with the customers. This way they are channelling customers indirectly to their product market.

I believe business to be a way of living and not a balance sheet which gives out profits. When we make business a way of living, the purpose will help in leading our way. 

While I started Jaipur Rugs, I wasn’t much sure about the real purpose in business but I knew that weaving for me  is not just about paying my bills and earning profits. Hence the days that followed brought me closer to my purpose when I spent more time with the rural community and artisans. 

My compassion for weaving and artisans blooms out of self-love and not sympathy. During my times with them I have realised that they are the best problem solvers with immense patience and creativity. 

Businesses will become whole through what they are missing; love, compassion, and purpose. They are whole when the artisan and customer are connected, completing the ecosystem. Business to me is the personification of this ecosystem which is all-inclusive and imperfect, it is complete but continues to adapt.

The power of purpose is such that, like a bridge, it connects the creativity of the artisans to the global stage.  A bridge built on humanity, strengthened by the sweat of families. Like I said earlier: “Don’t aim for success, instead explore on purpose”.