The answer to the question, what is social responsibility in business can be defined as , “Give a man a fish you feed him for a day; teach a man to fish you feed him for a lifetime.” Social responsibility in business is not like charity work where you send them old clothes to fit.

Jaipur Rugs could not exist without adhering to the philosophy of social responsibility. Ensuring everyone gets a fair chance at earning opportunities is one of my deepest held values.  

I have always believed that if employees are happy, they will work hard to produce quality products. That is the vision that has carried Jaipur Rugs throughout its humble beginnings.

Archana Devi, who lives in a rural village near the bustling city of Jaipur, is one of our shining stars and a true leader. Since her father-in-law’s income was insufficient, Archana learned how to weave in order to provide support to her family.

As a result, not only has the family income been boosted, but she has also been able to provide an education for her children and her husband! While she weaved and ran the household, her husband Lokendra completed his high school education and then went on to graduate from the Industrial Training Institute. He is now also a part of the Jaipur Rugs family, working at the Thanagazi branch office.

Archana showed such determination and entrepreneurial spirit that she was provided training to become a Bunkar Sakhi (weavers’ companion). Bunkar Sakhis act as community mobilizers and are responsible for maintaining the quality of carpets being woven. The training encourages women to acquire higher responsibilities and explore their potential.

Archana could have taken pity on herself and her family’s situation and done nothing. Instead, she took responsibility, worked hard and became a true leader. As a result of her drive and dedication, she now manages 31 looms in her village and is an active campaigner for grassroots mobilization!

When asked about everything she does, Archana says, “I am lucky as I am loved! I am loved by my husband and receive his and my in-laws’ respect, which is not common in a village like mine.”

This study reaffirms my faith in humanity. A socially responsible company focuses on conscience and is favored by consumers which then translates into profits. Aside from the monetary benefit, I truly believe that the leaders of ethical companies benefit from personal growth– something that cannot be measured monetarily. My foremost focus in business has always been the weavers and the customers. If both are treated with respect and kindness, then anything is possible.

With a little encouragement and support, Archana Devi did such extraordinary things. The social responsibility of business is to guide and encourage people like Archana.

We all have the power to change the world for the better. So shall we?